Designer – Katarina Zelenika Role – Design & Direction Project – Logo Design
Poliklinika Vital is a brand new physical therapy clinic in Croatia that offers all types of therapy, from rehabilitation programs and electroshock therapy to guided training sessions and massages.
The goal for the logo was to represent all aspects of the clinic at once and give the clinic a professional, trustworthy and modern look. The style is clean and minimal to respect the nature of the business and to reflect the state-of-the-art equipment they will use in their treatments. For the colour palette I chose a dark blue as a main colour as well as some lighter variations to contrast it nicely for future designing assets. Blue is often used in health facilities because it has a calming effect on the patients which is in these environments always important.
Thank you for viewing, let me know what you think!
